
Built to Hook. Fish with X-SEM.
Smart details, strong hooks, and natural movement.

New Releases
Two Series. Two Strategies.
The N-G1 is your natural imitator. The B-G1 is your high-impact attacker. Whether you need subtle or bold, both are built for hooksets that last.

Natural & Subtle
N-G1
Blend with Nature. Glow with Precision.
Designed with triple luminous technology—UV, glow, and laser—the N-G1 mimics baitfish under all light conditions. Ideal for calm waters and squid with good eyesight.

BRIGHT & Effective
B-G1
Get Loud. Stay Bright.
The B-G1 grabs attention with high-contrast body patterns, intense luminous glow, and vibration-enhancing steel balls. Great for low visibility or deeper water fishing.

Engineered to catch more, last longer.
Core Design
Both N-G1 and B-G1 are built with high-grade components:
* BKK #0.7 twin-layer hooks
* Q24 counterweight sinkers
* Realistic cloth textures and 3D eyes
Featured products
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X-SEM B-G1 UV Glow Squid Jig – 3.5 Size, Flash Finish
Regular price $14.99 AUDRegular priceUnit price / per$14.90 AUDSale price $14.99 AUD -
X-SEM N-G1 Natural Camouflage Squid Jig – 3.5 Size, Subtle UV Glow
Regular price $19.99 AUDRegular priceUnit price / per$19.90 AUDSale price $19.99 AUD
Designed for Precision. Engineered for the Sea.
X-SEM is a premium saltwater fishing brand built for anglers who demand more from their gear. With advanced design, cutting-edge materials, and rigorous testing, our rods and lures deliver reliability and performance in real fishing conditions. Whether you're targeting squid at dusk or chasing pelagic species offshore, X-SEM products are crafted to help you fish smarter, longer, and with confidence.